Discover how a traditional garment seller used simple digital marketing to grow his business—and how you can too.
In the buzzing bylanes of Panipat’s busy Sanjay Chowk, Ramesh Bhai had run a modest garment shop for nearly two decades. Known for his fair prices and warm smile, his business thrived on trust and word-of-mouth. But when footfall started dropping post-pandemic, Ramesh knew he had to evolve.
That’s when he partnered with AplDeals.online. Three months later, his story became a perfect example of how local businesses in Panipat can grow from the bazaar to the browser—without needing a big budget or high-tech skills.
The Problem
Before going digital:
His shop relied 100% on walk-in customers.
No presence on Google Maps or WhatsApp Business.
Most marketing was verbal or based on festival banners.
He didn’t even have good photos of his products.
The Digital Transformation (With AplDeals)
Here’s the step-by-step strategy we used:
1. Google My Business Setup
We helped him claim and optimize his Google Business Profile:
Added shop hours, phone number, location.
Uploaded high-quality product and storefront photos.
Enabled messaging so customers could chat directly.
2. WhatsApp Business Catalog
We created a digital catalog with 20 of his best-selling items:
Shared the link with regular customers.
Added auto-replies for quick order handling.
Used WhatsApp Status for daily promotions.
3. Social Media Presence
We launched his Instagram and Facebook page:
Posted 3 times a week with reels and offers.
Ran a small ₹500 Facebook ad targeting Panipat.
Used hashtags like #PanipatShopping and #DesiStyleOnline.
4. Local SEO Magic
We added:
Keywords like “kurta seller in Panipat” and “affordable kidswear Panipat” to his page descriptions.
Listings in local directories (JustDial, Sulekha, etc.)
The Results (After 3 Months)
| Metric | Before | After 3 Months |
|---|---|---|
| Walk-in customers/week | 30–40 | 70–80 |
| Online inquiries | 0 | 150+ via WhatsApp |
| Facebook followers | 0 | 1,200+ |
| Monthly revenue | ₹40,000–50,000 | ₹1.2 Lakhs+ |
Key Takeaways for Your Business
You don’t need to be a tech expert or spend lakhs on a website. You just need:
A phone with a good camera
Basic digital presence (Google + WhatsApp + Facebook)
A consistent posting and engagement plan
With the right strategy and a partner like AplDeals, any local business can reach new heights.
Want to Grow Your Business Like Ramesh Bhai?
We offer free consultations for local Panipat businesses.
Call us at: +91-8901739789
Visit: AplDeals.online
Or drop by our office near Model Town, Panipat.
Final Words
Digital doesn’t mean difficult. With a little guidance, any dukaan can become a digital brand. If Ramesh Bhai can do it, so can you.
Let’s turn your local hustle into an online success story—from Bazaar to Browser.