Panipat – ek sheher jiska naam sunte hi yaad aata hai uska itihaas, textile industry aur woh mashhoor handmade bedsheets. Lekin isi sheher ke ek chhote se gali mein, ek aur kahaani likhi ja rahi thi – ek digital revolution ki kahaani.
Yeh kahaani hai Raghav Mehta ki. Ek third-generation business owner, jinke dadaji ne ek chhoti si dukan se “Mehta & Sons” ki shuruaat ki thi. Local customers aate, shopping karte, aur quality ki tareef karke chale jaate. Sab kuch theek hi tha… jab tak zamana badalne laga.
📉 Jab Business Thamna Shuru Hua
Footfall kam hone laga, naye customers aane band ho gaye. Pandemic ne toh aur bhi bura haal kar diya. Dukan band, aur stock unsold pada tha.
Raghav kehte hain,
“Ek din maine Google pe search kiya ‘home linen online’… aur wahan 100s of options the. Lekin Panipat ka ek bhi nahi. Tab laga – ya toh digital ho jao, ya lock kar do dukan.”
💻 Pehla Digital Kadam
Shuruat hui YouTube se – SEO, Shopify, Instagram Ads ke video dekh-dekh kar Raghav ne khud seekhna shuru kiya. Phir ek local digital marketing agency ke saath tie-up kiya.
Unhone milke:
Ek Shopify website banayi – jahan Panipat ki best bedsheets ki photos aur descriptions daale gaye.
Instagram aur Facebook pe ads chalaye – especially targeting Delhi NCR, Punjab, Bangalore ke young buyers.
Home decor blog start kiya – jisme Raghav ne DIY tips aur design ideas share kiye.
🚀 Aur Fir Aaya Badlav
Pehle kuch chhoti orders aaye. Phir ek interior designer ne bulk mein curtains order kiye. Bangalore ke ek naye couple ne unki bedsheets Pinterest pe dekhi aur ₹15,000 ka order de diya.
Ek saal ke andar andar – ₹50 lakh+ ka revenue online se!
Aur sab kuch – Panipat ki ek chhoti gali se.
🧠 Success ke Peeche Kya Tha?
Targeted Ads – Har kisi ko dikhane ke bajaye sirf unhi logon ko ad dikhe jo kharidna chahte the.
Consistency – Starting mein sales kam thi, lekin Raghav ne patience rakha.
Desi Storytelling – Wo sirf product nahi bech rahe the, wo Panipat ke heritage ki kahaani suna rahe the.
Aaj Ki Date Mein…
Raghav ka business online aur offline dono chal raha hai. Wo Instagram handle khud chala rahe hain. Har order ke saath ek thank-you note jaata hai.
Aur sabse badi baat – ab wo doosre local businesses ko bhi digital hona sikhate hain.
Seekh Kya Hai?
Chhote sheher se hona koi problem nahi hai.
MBA ya bade investors ki zarurat nahi.
Sirf ek cheez chahiye – seekhne aur badalne ka jazba.
Digital marketing koi jadui chhadi nahi hai, lekin agar use sahi tarike se use karo… toh Panipat ki chhoti si dukan bhi India mein brand ban sakti hai.
Toh kya aap next Raghav ho sakte ho?
Ho sakta hai aapka business bhi sirf ek “click” door ho success se.so call now at 8901739789 or message on our insta page createwithus
